Monday, January 24, 2005

Wall Drug

As if going there wasn't enough, you can now visit Wall Drug online! Explanation: My parents told me about Wall Drug as I was growing up. It's a place, fairly well advertised as you get near it. Apparently it has (or had, don't know if they are still there) teaser signs, telling you how far to Wall Drug, starting hundreds of miles away. And then, once you see a couple signs, you inevitably start seeing bumper stickers proclaiming that they have stopped at Wall Drug. And, eventually, you want to say that you too have been to the great place that must be Wall Drug! After all, it's advertised so far away, and it has famous ice water! And it must be good for so many people to put the bumper sticker on their car! And you begin to get excited as the miles left to Wall Drug start to fall in number! And soon, you can't wait, because it's only a few miles left! And, finally, eventually, thankfully, you arrive at Wall Drug! And you find . . . a store. And not much else. Sure, it's not your everyday gas station or Wal-mart, but it's not exactly a genuine tourist attraction either. And the water, well it's cold, but nothing special. And before you go, you grab a bumper sticker proclaiming that you too have been to Wall Drug. After all, if you got tricked into it, then so should someone else. Right? Seriously, I'm not bashing Wall Drug. It's a great example of creative advertising/marketing, and built up expectations not quite being fulfilled. And, honestly, I'm not really sure if I too have been to Wall Drug. If I have been, I was too young to remember it well. It is however a fond childhood memory, hearing my parents talk about it, and compare other tourist traps we ended up at with it. I enjoyed the trips our family took together when I was younger, and hope to share similar experiences with my family some day. Edit: Well, apparently the signs used to be everywhere in the US and other countries as well. Don't just take my word for it!

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